Flightio Trivia Campaign: Gamified Travel Discovery Experience

lightio’s “Where Does Your Heart Belong?” campaign was an interactive travel quiz designed to turn passive social media viewers into active participants.

Users answered playful questions about their lifestyle, interests, and travel preferences, then received a personalized destination result supported by a custom illustrated character.

My role focused on designing the visual reward system: destination illustrations that made the final result feel more personal, emotional, memorable, and shareable.