Industry
Generative AI
Client
Rebellis.ai
Boosting Download Completion by 20%
Reduced User Confusion: The transition from generation to export became more intuitive, with clear next-step guidance eliminating aimless searching within the interface.
I optimized the export experience in Rebellis AI by redesigning the download flow, improving CTA visibility, and providing clearer guidance throughout the experience, resulting in a 20% increase in download completion.
Industry
Generative AI
Client
Rebellis.ai
Boosting Download Completion by 20%
Reduced User Confusion: The transition from generation to export became more intuitive, with clear next-step guidance eliminating aimless searching within the interface.
I optimized the export experience in Rebellis AI by redesigning the download flow, improving CTA visibility, and providing clearer guidance throughout the experience, resulting in a 20% increase in download completion.
Problem
User behavior analysis through Microsoft Clarity, internal analytics, and community feedback revealed significant friction at the final stage of the experience. Although users were successfully generating animations, many failed to complete the download process, resulting in a high drop-off rate at the most critical step of the flow.
Low CTA Visibility: The download action lacked sufficient visual weight and was often overlooked after generation. Session recordings showed users hesitating around the download area, unsure of where to click, before abandoning the flow entirely.
Unclear Flow Guidance: Users were uncertain about what to do immediately after generating an animation. Heatmaps and community feedback indicated that users frequently searched around the interface instead of proceeding to the next step, violating the "Visibility of System Status" heuristic.
Fragmented Export Experience: Different approaches to downloading were explored over time without a consistent strategy. Initially, Generate and Download shared the same action, creating ambiguity. Later, automatic downloads were introduced, but removing user control reduced confidence and created confusion about whether the export had actually succeeded.
Solution
I executed an iterative redesign focused on clarity, user control, and reducing friction at the export stage. By separating core actions and strengthening visual feedback, I created a flow that matched how users naturally expected the export process to behave.
Improved User Guidance: Introduced additional onboarding cues and contextual hints to help users understand the next step immediately after generation, removing the need to search the interface.
Redesigned Download Flow: Iterated through a combined Generate/Download action and a fully automatic download before arriving at the final solution: separating Download from Generate and positioning it directly beneath the animation preview, creating a clearer and more predictable sequence.
Enhanced Visual Hierarchy: Strengthened the CTA's visual prominence and added clearer state feedback, making it immediately recognizable when an animation was ready for export.
Inventory Management: Introduced an Inventory section allowing users to revisit previously generated animations, preview them, and re-download assets as needed, reducing dependency on one-time downloads and supporting long-term asset management.